About Contact
About — E2 Founders Lab
About E2 Founders Lab

Built by people
who made
the move.

We are a specialized marketing and business launch agency for E-2 entrepreneurs — not immigration lawyers, but experienced operators who've lived the process from visa application to US Green Card.

Work with us
Experience
10+ Years in International Business & Marketing
Reach
Multiple Countries & US Markets
Our Focus
Marketing, Branding & US Business Launch
Personal Track Record
E-2 Visa → US Green Card (Team Members)
Our Background

We didn't just study the E-2 process — we lived it.

E2 Founders Lab was founded by a small, close-knit team of international entrepreneurs and marketing specialists. Many of us made the move ourselves — relocating to the United States, building businesses from scratch in an unfamiliar market, and navigating the E-2 process while keeping everything running. We know what that pressure feels like from the inside.

Over more than a decade, we have worked across multiple countries and industries — helping businesses position themselves, build brands that actually resonate locally, and find their first customers in highly competitive markets. The US is the most demanding of all. And the most rewarding.

Some of our team members came to the US on an E-2 visa. Today, we hold a US Green Card. We are not just consultants giving advice from the outside — we are people who made the dream real and built something of lasting value on this side of the Atlantic.

We work exclusively with E-2 entrepreneurs and international founders who are serious about building a sustainable US business — not just passing through. This focus is deliberate. It means our advice is always grounded in direct experience, never generic strategy.

⚖

We are not immigration lawyers — and we want to be clear about that.

We guide you through company formation, business planning, marketing, and US market entry — step by step, so you learn to run your business independently. The one thing we don't cover is the actual visa filing and legal representation. For that, we work with trusted immigration attorneys and are happy to connect you directly.

What We Believe

Three principles that shape everything we do

These are not marketing slogans. They are convictions built through years of working with founders who moved their lives — and their businesses — to a new country.

01
Belief One

The visa gets you in.
Your business keeps you there.

Most people pour their energy into getting the visa approved. That's understandable — the application process is intense, expensive, and high-stakes. But the E-2 visa only exists as long as your business remains active, growing, and generating real income. The moment your business stops working, your visa status is at risk. That's why we focus on what comes after the approval: building a business that actually wins in the US market, acquires real customers, and creates the financial reality that supports your visa — and your life — long-term.

02
Belief Two

Lived experience
beats theory every time.

There is a fundamental difference between knowing about a process and having actually lived it. We have been through the uncertainty, the paperwork, the long timelines, the consular interviews, and the pressure of making a new business work in a market you don't yet fully understand. That experience is baked into every recommendation we make. We don't theorize — we draw on what actually worked for us and for the 200+ entrepreneurs we have supported. You get straight answers, not safe ones.

03
Belief Three

American customers need
an American-feeling brand.

A strong European business does not automatically translate to the US market — and a direct translation almost never works. American buyers have different trust signals, different expectations about communication, a different pace of decision-making, and a very different relationship with brand credibility. Your brand, your website, your messaging, and your go-to-market approach need to be built for this market from the ground up — not adapted from your home country. That's not a criticism of where you come from. It's simply how you win here.

Clarity of Scope

What we do — and what we don't

What we do
  • ✓ US company formation — step by step, so you understand every decision
  • ✓ E-2 business plan — structure, narrative, financial projections
  • ✓ Go-to-market strategy for the US market
  • ✓ Brand identity & visual positioning
  • ✓ Website & digital presence built for US customers
  • ✓ First-customer acquisition & sales strategy
  • ✓ Marketing content & channel strategy
  • ✓ Referrals to trusted immigration attorneys
The one thing we don't cover
  • ✗ E-2 visa filing & legal representation
  • ✗ Immigration law advice of any kind
  • ✗ Guarantees on visa outcomes

Need an immigration attorney? We maintain relationships with trusted E-2 specialists across key treaty nations and are happy to make the right introduction. Just reach out — we'll point you in the right direction.

Ready to start?

Let's talk about your
US business launch.

Tell us where you are in the E-2 process, your business idea, and what you need most right now. We'll take it from there.

Get in Touch